Action BON goes to Colombia

1. What

The project seeks to position Colombian fruits and Colombia as a tourist destination in the Belgian market through natural juices and smoothies with exotic fruit pulps imported from Colombia.

Bon with Love will promote and sell juices with names of Colombian cities prepared with exotic fruits that will change every week with the aim of allowing Belgian consumers to get to know Colombian flavors and cities.

2. When

The campaign will take place as from February the 11th and will last for 6 weeks. The winner will be chosen during the week of the 25th March. The name of the winner will be communicated on Instagram.

3. Responsabilities

  • BON BON (commercial brand) is responsible for the production of juices according to their usual quality standards. BON will facilitate the communication of the “BONgoestocolombia” contest by:

    • Sharing pictures on social media;
    • Use marketing material in their shops.

    BON will facilitate the selection of the winner of the contest by allowing a jury led by the sponsor to select a picture on the #bongoestocolombia. BON will in any case not be responsible for any damage/issue/request/loss or any form of impact other than the one resulting from the conducting of its usual business.

  • Air Europa
    • Air Europa is the sponsor for this action
    • Air Europa will provide a voucher to the winner of the contest.
    • 2 return tickets (persons travelling together on the same dates) and subject to availability and may be subject to changes of schedule or destination (in case of the cancellation of the destination).
    • The communication of the desired dates by the winner imposes no obligation on the part of AIR EUROPA, SAU to facilitate these specific flights, nor giving the recipient of this voucher the right to exercise any judicial or extrajudicial claim against Air Europa Lineas Aereas SAU, its employees and/or agents as a result of changes in schedule and / or destination.

    • These tickets can be used to reserve prior to 25/09/2019 and to fly until 25/02/2020 (except blackout periods established by the Company such as bank holidays, Easter, peak summer season, new year’s period and other holidays: 12-22/04/19, 21/06/19-02/09/19, 13/12/19-08/01/20, FITUR fair dates to be confirmed). For dates outside the embargo, the tickets will be confirmed according to the availability of the flights.
    • Note: The beneficiary of these tickets is due to pay the corresponding airport taxes to the Modification of dates and / or flight will cost € 10 each way / passenger. The tickets are not refundable. Re-routing is not permitted. Changes in the validity of the travel dates are not allowed. Departure and return dates should be equal for both passengers.


  • Pro-Colombia
    • Pro Colombia is the main organizer of this action.