Action BON goes to Colombia

1. What

The project seeks to position Colombian fruits and Colombia as a tourist destination in the Belgian market through natural juices and smoothies with exotic fruit pulps imported from Colombia.

Bon with Love will promote and sell juices with names of Colombian cities prepared with exotic fruits that will change every week with the aim of allowing Belgian consumers to get to know Colombian flavors and cities.

2. When

The campaign will take place as from February the 11th and will last for 6 weeks.
The winner will be randomly chosen during the week of the 25th March.
The name of the winner will be communicated on Instagram.

3. Responsabilities

  • BON
    BON (commercial brand) is responsible for the production of juices according to their usual quality standards.
    BON will facilitate the communication of the “BONgoestocolombia” contest by:

    • Sharing pictures on social media;
    • Use marketing material in their shops.

    BON will facilitate the random selection of the winner of the contest by selecting a picture on the #bongoestocolombia
    BON will in any case not be responsible for any damage/issue/request/loss or any form of impact other than the one resulting from the conducting of its usual business.

  • Air Europa
    • Air Europa is the sponsor for this action
    • Air Europa will provide a voucher to the winner of the contest.
    • Air Europa has its own terms and conditions regarding the voucher provided. Details of the Air Europa terms and conditions can be requested to rani.vandebergh@air-europa.com
    • The voucher will be valid from 25th of February 2019 until the 25th of February 2020 (reservations need to be made before the 25th of September 2019)

     

  • Pro-Colombia
    • Pro Colombia is the main organizer of this action.